MINNEAPOLIS, Minn., (November 6, 2009) — DENALI Marketing announces today that Margaret Murphy, Denali president, will be among the featured speakers at the Minnesota American Marketing Association (MN AMA) 2009 Annual Conference.
The conference titled "Get in the Game, Smart Moves to Optimizing Marketing ROI" will be held Tuesday, November 10, at the Saint Paul River Centre.
Along with Barb Olson, vice president loyalty & partnerships, Best Buy, Murphy will discuss the launch of the Premier Silver tier for Best Buy's Reward Zone program. Murphy will share what went in to the thinking, the value proposition of the program, and how they're continuing to optimize the modeling approach to ensure the Best customers are Premier Silver and stay Premier Silver. Murphy is scheduled to speak at 12:45 p.m.
The MN AMA "Get in the Game" conference is an opportunity for marketers to strengthen their professional network, learn about winning marketing strategies, and prepare for quantifiable marketing success. For more information or to register visit www.getinthegame.org.
Denali Marketing is a strategic marketing agency founded with one overarching conviction: that loyalty is the primary organizing principle for business. With its headquarters in Minneapolis, Denali delivers all-encompassing, superior loyalty marketing solutions from strategy development to creative execution, to analyzing consumer behavior. Stable, scalable systems bring that all to life. More information can be found at www.denalimarketing.com.