Indiana cooperative adds to agency's utility experience
MINNEAPOLIS, Minn., (January 5, 2010) — Denali Marketing, a strategic marketing agency with a focus on loyalty, has been named agency of record for Wabash Valley Power Association (WVPA), a generation and transmission cooperative located in Indianapolis, Ind.
Working closely with the team at WVPA, Denali will support WVPA's energy efficiency education efforts with informative and dynamic programs and promotions. Denali created several campaign ideas that not only stood apart from the everyday "save energy" marketing messages but also captured the reality of where those savings could be.
"We are very pleased to add Wabash Valley Power Association to our utility experience," said Margaret Murphy, president of Denali. "It's exciting for us to work even more extensively in the utility marketplace and help businesses and consumers learn more about energy efficiency and minimizing the environmental impact of the electricity we all use."
"We were drawn to Denali because of their knowledge in this area. We're confident they can help us engage and educate members and communities on different ways to save energy," said Kathy Joyce, Vice President Marketing, WVPA. "We've seen the terrific work they've done with Great River Energy in Minnesota and think our members in Indiana, Illinois, Michigan, Missouri and Ohio can benefit from that expertise."
Denali Marketing is a flourishing strategic marketing agency founded with one overarching conviction: We help our clients create loyal customers. Located in Minneapolis, Minn., Denali works with some of today's most successful companies to improve performance by delivering deeply engaging marketing solutions from strategy development, creative design and interactive execution, through analysis and measurement. Denali's proprietary Tally™ software and web applications are the foundation for its flexible client solutions. More information can be found at www.denalimarketing.com.
Wabash Valley Power Association is a generation and transmission cooperative based in Indianapolis that provides wholesale electricity to 28 distribution cooperatives located in Indiana, Illinois, Michigan, Missouri and Ohio. At Wabash Valley Power, we are committed to being "Energy Smart." That means we continually work to be a strategically balanced electricity provider with a diversified power supply portfolio that includes energy purchased on the market, energy management programs and owned generation facilities.
WVPA began investing in renewable projects in 2002, with the construction of its first landfill gas generation facility. Since that time, the G&T's landfill gas generation fleet has expanded to include 12 plants providing approximately 36 MW in landfill gas generation. Wind power makes up an important component of WVPA's alternative energy resources, with 30 MW in purchased power agreements coming from wind farms located in Illinois and Iowa.