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Client:

Best Buy^® Reward Zone^® Program

Initiative:

Private Shopping Event

Objective:

Deepen loyalty among Reward Zone members while driving top-line performance.

Solution:

Denali developed invitation-only, after-hours Private Shopping Events for Reward Zone members. Working with Best Buy event and merchant teams to deliver the right mix of exclusivity and event specials, Denali elicited participation via direct mail, e-mail and event flyers.