Take a bow
- Client:
- Broadway Theaters Audience Rewards®
- Initiative:
- Refer-A-Friend
- Objective:
- Promote the Audience Rewards program and grow membership in a cost-effective way. Create opportunities to further understand the current member engagement and affinity toward the program.
- Solution:
- Denali worked with Broadway Theaters Audience Rewards program to create and implement the Refer-A-Friend initiative, which provided members with simple ways to inform those they care about of other benefits the program had to offer. In order to achieve this goal, Denali and Broadway Theaters Audience Rewards used the following ways to promote the program:
- Weekly newsletters
- Highlights on their website www.audiencerewards.com
- APIs from popular email service providers
- Social networking sites
