Hope Rocks 2009
- Client:
- Faith's Lodge
- Initiative:
- Hope Rocks
- Objective:
- Raise funds for Faith's Lodge, a retreat for families coping with the illness or loss of a child.
- Solution:
- Denali teamed with Faith's Lodge to create and brand a high-profile, rock-themed annual charity event called Hope Rocks. Featuring food, drinks, a live auction and music by nationally known bands, the event also serves as a launch party for a CD whose profits benefit Faith's Lodge.
The 2009 event featured music by the BoDeans and was co-sponsored by Denali, Best Buy, Target and Cities 97 radio.
All proceeds were directed to Faith's Lodge and the families who depend on it.
