DENALI SETS SIGHTS ON ELEVATING THE MARKETING INDUSTRY

Top marketing minds join forces to form new company, which anchors Bonfire Partners, LLC

Aug. 22, 2007 (Minneapolis) – A new marketing agency has burst on to the growing Twin Cities marketplace with a goal of reinvigorating the industry. To achieve that goal, Denali – the marketing agency of Bonfire Partners, LLC – is taking a unique approach. An Indian name meaning “High One,” Denali represents the highest peak in North America. The partners see the name Denali as representative of their collaborative approach to help clients grow their business and achieve their goals. Created by five of the Twin Cities’ top marketing minds – Peter Brennan, Greg Heinemann, Mark Lacek, Mark Lenss and Margaret Murphy – Denali has opened its doors in downtown Minneapolis.

A New Approach to Marketing

Denali approaches its business in a unique and refreshing way. The partners and their team have created an environment that capitalizes on the right brain qualities of inventiveness, empathy, joyfulness and meaning. Combined with left brain qualities of clear metrics, specific objectives and quantifiable results, Denali specializes in connecting their clients’ brands more closely to their best customers with a goal of creating deeper, richer relationships and subsequently, increasing both share of wallet and retention.

“Our ability to combine branding and loyalty in a completely integrated plan is unmatched,” Murphy said. “Going forward this will set us apart from our competitors.”

The company already has a growing roster of clients, including Nautilus and Sun Country Airlines. It expects to continue its rapid growth with a focus on companies in industries in which it has excelled. With deep experience in retail, travel and hospitality, health care and financial services, the tenured and talented Denali team believes it has created a strong foundation from which it can grow.

“We are very excited about our business model and to be together as a team with a clear agenda,” Lacek said. “We want to have fun, do great work, and use our experience and skills to help our clients materially grow their business. It’s that simple.”

Skin In the Game

Also setting Denali apart, says Lacek, is the company’s interest in “having skin in the game to help bring new ideas to life through risk-sharing arrangements, joint ventures and financial investment.” Denali’s willingness to invest in such initiatives demonstrates the founders’ confidence in their clients and their belief in forming true partnerships.

Focused, Financially Strong…and Fun

In addition to creating another profitable company, this group of seasoned marketing professionals also has a healthy view of work/life balance. “My philosophy has always been to have fun at work and to surround myself with like-minded people,” Heinemann said. “We work hard, but we have a great time doing it – and I think our clients appreciate the energy and excitement we bring to a relationship.”

The company was built to grow. With a current staff of 17, Denali expects to continue adding smart, aggressive, team-oriented people to its roster.

Now open in Minneapolis’ growing Madison Avenue neighborhood, Denali hopes to connect strong brands with loyal customers for deeper relationships and top-line growth, elevating clients with the intensity of a young startup and the maturity of five leaders who have helped shape the marketplace. Denali is the marketing agency of Bonfire Partners, LLC. Visit Denali at its new website www.denalimarketing.com.

Contact: Angie Yuhas
952-829-9091 (office)
952-217-1194 (cell)

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