Peter Brennan

Managing Partner

Peter is a results-oriented leader with a broad marketing background and particularly deep experience in loyalty marketing. In addition to over 20 years experience in marketing and management, Peter brings a strong entrepreneurial bent to Denali, having previously co-founded two companies.

He began his career in marketing programs while at Republic and Northwest Airlines, culminating as a Marketing Director over Northwest’s frequent flyer program. He went on to co-found The Lacek Group, a $40 million direct marketing company, where he served as General Manager leading client services for Delta Air Lines, National Car Rental, MCI and Chase Bank, among others. Peter received the honor of Ernst and Young Entrepreneur of the Year in 1998 along with his long-standing business partner, Mark Lacek.

More recently, Peter was CMO for MilePoint Worldwide, an online loyalty application service provider located in Minneapolis. In 2004, MilePoint was acquired by Points International, Toronto, Canada. Since then Peter has served as a loyalty consultant to several national retailers and airlines.