Mark Lacek

Managing Partner

Mark is a pioneer in the loyalty-marketing field with over 20 years of marketing experience. Known for clear thinking and big ideas, he has launched and managed several successful companies.

Mark’s early achievements began at Northwest Airlines, where he was Director of Marketing and responsible for the development of the WorldPerks global frequent flyer program. Advertising Age recognized Mark as “One of America’s 100 Best and Brightest in Advertising and Marketing”. From there, Mark co-founded The Lacek Group Worldwide, where as CEO he led the global marketing and advertising agency to annual revenues of over $40 million with offices in Minneapolis, Atlanta, Seoul, Singapore, Sydney and Tokyo. His work at The Lacek Group earned him honors as Ernst and Young Entrepreneur of the Year in 1998 along with his long-standing business partner, Peter Brennan. Mark also founded Lacek Development, a hotel, retail and real estate company, and most recently Mark was the co-founder and CEO of MilePoint Worldwide, an online loyalty application service provider located in Minneapolis.

Mark currently serves as Chairman of Faith’s Lodge, a 501 (c)3 not-for-profit dedicated to helping families and couples with a child experiencing a life-threatening pediatric illness or who have lost a child. Mark is an honors graduate in economics from the University of Wisconsin-River Falls and has an MBA from the University of St.Thomas.